Archive for the ‘Business’ Category

Wednesday, February 18th, 2009
trading workshops
Eileen Silva asked:


There is probably not another profession on the face of the earth more tailor-made for the “average person” to develop into a stage seeker than MLM. From the time you take your distributors to their first major event on (and perhaps even from the time you take them to their first business meeting), many of them begin to long for the moment when they can step up to the microphone. In fact, one the first declarations they make is, “Next year, I’m going to walk across that stage!”

There is something intoxicating to people about being center stage. Actually, I find it rather humorous that while I hear many people declare an aversion to speaking from the front of the room, it never seems to shorten the length of their remarks. In fact, sometimes the so-called terrified ones have to be cut off by the host of the program because they won’t shut up.

Although the lure of being on stage for money has a compelling charisma, I would list it as one of the most expendable activities for any leader wanting to make the big money. You may be wondering why I say that. It’s because your best money-making spot is the back of the room as you watch your leaders flock to the stage.

The more your leaders get to participate from the front of the room, the more momentum and enthusiasm they will have for the event. Incidentally, they almost never find fault with an event in which they are a major participant.

It is important to begin cultivating them for that leadership participation as soon as you sign them up. Begin in small groups, like at a home party or a small meeting. First, they need to observe you (or someone else) and ask questions. Then, you need to coach them for a small participation role. When they have successfully mastered a supportive part and have proven that they can manage the clock, you will want to give them their starting role chance.

I first heard this “lead from the back of the room” stuff from my husband Taylor back in 1986. I though, at the time, that perhaps it was overrated. I was confident back in my professional teaching days that a trained presenter would be hard to beat.

What I learned is that it’s not about “beating.” It’s about developing, encouraging, supporting, and envisioning. It’s about accepting standards, temporarily, that might drop a tad so that they can ultimately rise to a new level. This fits right in with Taylor’s motto: “We build the people, the people build the business.”

In December of 2002, Taylor and I decided to host a historic Leadership Summit meeting. We had 55 of our top leaders come in for a 72-hour marathon. It was one of our finest hours. After a Mexican fiesta dinner and a tour of our estate, we held a Vision Workshop. The breakthroughs that began to occur there are still unfolding. On Saturday, seven of our top leaders presented to the group. The afternoon culminated in a question and answer panel followed by an inspirational call to action. I’m sure the string of seven limousines we hired to carry us to a holiday party at the CEO’s estate added extra sparkle to the event - but we are still at a loss for words to describe the power of the entire experience.

“Leading from the back of the room” is what generated that winning format. It is also how you can get the most out of an event while observing the responses of the audience. I would encourage you to set your ego aside and build up those around you. You may not see your name on the program, but you’re more likely to see it on a bigger check.

I’ve always said if I can make at least $30,000 a month, I can get by. If you aren’t happy with where your leadership has taken you, try stepping out of it and passing the baton. Trading glory for dollars seems like a pretty fair trade to me.

Here are some tips for leadership development:

1. Set and live by high standards;

2. Be consistent;

3. Know your people;

4. Bring out the best in people;

5. Earn the respect of your team;

6. Delegate;

7. Build confidence by showing confidence;

8. Project positive expectancy;

9. Create team achievement;

10. Communicate enthusiastically;

11. Have a vision.

Remember Mary Kay’s National Sales Director, Luella Gunter’s famous words, “Ultimate success is the ability to inspire followers to become leaders.



Anna

Monday, June 23rd, 2008
trading workshops
Jamey Adams asked:


Trade shows can be instructive events, a place to both gain knowledge and give knowledge to others. Trade shows are opportunities to meet and exchange ideas with other experts, meet and talk to customers and find out what they want, and generally a way of trend spotting to get a feel for where your industry may be headed. Trade shows are a staple for businesses wishing to attract new customers and stay ahead of the competition. For new companies, a chance for needed exposure, photo opportunities and greater visibility. But, it does not seem to matter the scope of the event or the level of information being distributed at trade shows - the thing you can always count on is that each and every booth will have an array of promotional items.

Attendees expect to get stuff to take home with them. The smartest companies will provide attendees with the biggest bag they can find and turn attendees into walking company advertisements. This way they are spreading the news and getting their message out there. Very clever. But, little things at trade shows count too. A custom happy-face-computer-brush, computer-monitor-clip, paper-clip-buddy, pop-up-sticky-note, ergo-grip-pen,cake-lift, and all the stuff that attendees grab to fill the giant bag are also ways to maximizing profits. Promotional products are advertising with staying power and a proven and cheap way of generating interest in your business. Little things customized with your company name - count.

Promotional items are ever popular and can, however, be customized with more than just your company logo. Use a promotional merchandise to :

1. Promote your products or services

2. Give contact information

3. Highlight benefits of your product or service

Make the information engaging. Keep it short in the form of a bulleted list. Include your web address and then be sure your website is up-to-date and professional looking. Let promotional items to give your businesses an extra push.

Promotional items make great handouts at trade shows and the scope of products used for this purpose is only limited by what inspires your imagination. It is a way to deliver a better advertising campaign and cuts time off of planning booth presentations . To set up a booth – all that is required is you and your promotional merchandise. That’s it. All that you want to say, all the information you wish to give, is highlighted, concise and ready for the briefest encounter to get your point across.

Trade shows are opportunities to share news of company happening. Share news of growth, new additions, services or new projects you are involved with. Trade shows have classroom areas for training, seminars or workshop presentations, areas to feature your products or get feedback. There are countless opportunities to hand out promotional items. Feedback is important for your businesses planning and sales development. Take information gathered at trade shows and use it to address issues in your business. Take the opportunity to promote your business and allow attendees to meet you and discover who you are.

Use promotional items to gear-up for trade shows.

Give attendees items to remember you by and cost effective advertising that rewards with customer business and customer loyalty again and again.

©2007

I give permission to webmasters/publishers to reprint my article provided they leave the article as is together with my bylines.



Vincent